01 — Summary
I partnered with Tom James Company's New York Division Leader to promote products and services on Instagram and LinkedIn, with Instagram being the primary focus.
02 — Initial Approach
Drawing from my experience as a client account manager at a marketing agency, I performed a thorough analysis of the client’s social media presence and examined the top-performing profiles in her space. After plenty of research into best social media marketing practices for the client's industry, I presented a detailed content strategy that outlined the following key elements for each platform:
Target audience
Voice and tone
Posting frequency
Ideal days and times for posting
Profile optimization
& more
03 — Project Execution
Sticking to the agreed upon content strategy, I consistently produced fresh, engaging, and relevant content aligned with business goals.
+309%
Increased total accounts reached by 309% and non-followers reached by 40% YoY using algorithm-driven tactics, demonstrating proficiency in expanding brand awareness and reaching new audiences
84-92%
Sustained an 84%-92% engaged follower base, exhibiting expertise in audience retention, engagement strategy, and content optimization
Top Performing Reels
What Are We Wearing?
1.2K Plays; 963 Accounts Reached
Celebrating Hays Club Achievement
40 Reels Interactions
Summer 2024 Intro
930 Plays; 21 Reels Interactions; 11 Shares
Suit Building 101
1.3K Plays (880 Initial Plays, 403 Replays); 832 Accounts Reached; 21 Reel Interactions; 7 Shares