Ana-lisa Knox

Digital Marketing

Browse in-house copywriting materials created for digital marketing agency Technology Therapy Group. Content includes:

- Blog Posts

- YouTube Video Copy (Scripts, Titles & Descriptions)

- Templates & Evergreen Content

- Social Media Posts & Text Images

- Business Development Brainstorms

- Social Listening Reports

Blog Posts

FEATURED BLOG POST:

The Amazon Effect: Get with It or Get Lost in eCommerce

Amazon has changed what consumers expect from their online shopping experiences. Here's how to make sure your brand doesn't get left behind.

FEATURED BLOG POST:

Return to Normal vs. The New Normal: SMBs Embracing Change

Trends and predictions for a post-pandemic world.

FEATURED BLOG POST:

Digital Reputation Management: How to Address Negativity Online

Tips and tactics for addressing and preventing consumer negativity in the digital space.

FEATURED BLOG POST:

Social Listening: What is It & How Can It Help My Business?

Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? Discover how stopping and listening can do wonders for your business.

YouTube Video Script

The Project

Conceptualize and develop a script for Technology Therapy Group's YouTube Channel trailer. Include visuals of different components I'd like to see in the video's final design.

The Creative Process

Using a simple Word document, I broke down my vision for the trailer's visuals frame-by-frame (left column) and wrote copy for the voiceover that would accompany each scene (right column).

The Result

Credits

Trailer Animation & Voiceover: Erik DonFrancesco, Implementation Specialist at Technology Therapy Group.

Video Asset Design: Thomas DiGrazia, Designer, Photographer, Illustrator & Web Developer at Technology Therapy Group.

YouTube Video Description Copy

Wrote SEO-optimized descriptions for TTG's YouTube videos:

Templates & Evergreen Content

Conceptualized and wrote copy for social media auditing checklists and various evergreen content.

Social Image Copy

Wrote the copy displayed on each of the following images:

*Image design by Thomas DiGrazia, Designer, Photographer, Illustrator & Web Developer at Technology Therapy Group.

Social Image Creation

Used Canva to create branded social media imagery:

© Ana-lisa Knox, 2025